BEM Identity

BEM commissioned Flëve to design an astonishing new identity for their development platform, currently in use by several big names including Russia's biggest search provider Yandex.

By extracting the B_ from the name, the solution is extremely simple yet versatile allowing a range of opportunities for tailoring to different contexts (the comic characters are a brilliant example targeting the geek comic fans).

As any design agency should, they've covered all bases with samples applied to presentations, merchandise, even iOS icons.