Q2 2025

It’s been a full-on few months. Between building products, running teams, raising money, and squeezing in the odd tattoo, here’s a look back at what’s been going on from April to June 2025.

A much-needed break in Cornwall #

After a pretty intense first half of the year, I finally took some time out for the late-May Bank Holiday. We headed down to Falmouth, Cornwall, staying in a family holiday home right on the coast. Stunning views, sea air, and plenty of places to unwind.

Caught up with family, tried all the local food & coffee places, and on the final day… got tattoos. Mine is a quote by Salvador Dali:

“Have no fear of perfection, you’ll never reach it.”

Felt like quite a powerful and relevant message considering my mindset and career.

Pro tip: Spread your holidays out across the year. It helps you reset more often and keeps the burnout at bay.

The PETALS app is finally live! #

After years of prototypes and plenty of late-night building sessions, we finally launched the PETALS app in May. A proper working product, now in the hands of real teams.

Massive shout-out to Brian and Adrian who helped to make it happen. They've built features, squashed some bugs, and sanity-checked everything I was second-guessing. More than anything, they were brilliant accountability partners, proving how much a healthy team attitude matters when trying to ship something great. Our weekly Friday lunch checkpoints to talk through progress and challenges have been a huge help, as has the async Slack chats to keep ideas flowing in between.

We’ve got a handful of companies actively using it now which is a promising start, but we really want to scale things up in Q3 and Q4. The more teams we reach, the better the feedback and more useful data for shaping what comes next.

I also took some (new) stickers and promo codes to LDX3 hoping to build buzz with the ideal target audience, and while they looked the part, not much came from it. The old saying “Build it and they’ll come” really isn’t true as it used to be.

So the next focus is on creating awareness. We’re experimenting with fresh ways to demo PETALS through all our social channels, showing off its simplicity and potential in a way that actually sticks. Watch this space.

Industry vibes & reality checks at LDX3 #

In mid-June, I headed to one of the biggest conferences in the tech leadership industry, LDX3 in London (formerly known as LeadDev) to see what the rest of the industry is talking about.

TL;DR: We’re mostly aligned with modern leadership and engineering practices in my experience, both present and past. But there’s still a long way to go to reach the high performance or some of the biggest international organisations.

For a fuller picture of key takeaways, I wrote up my 10 lessons learned from LDX3 with plenty in there about tech leadership, neurodiversity and AI.

House Finesse turns 20 #

This year marks 20 years of my house music podcast, now known as House Finesse.

Back in July 2005, I uploaded a recently recorded mix called Funky Pants to my blog and tried submitting the RSS feed to Apple iTunes podcast directory to see what happens. After numerous featured moments on their homepage and charts, it's continued to grow a loyal audience, changing shape over the years from the One Phat DJ Podcast to the Funky House Finesse radio show and now the House Finesse podcast which I run with an amazing group of DJ's from Colchester UK.

We've now kicked off celebrations with a lush guest mix from Charlie Price, and we've got plenty more lined up through the summer.

In the mean time, I've also been exploring other ways to keep the community engaged with a brand new WhatsApp community for our listeners to interact with each other and the DJs and created some branded 20th anniversary merch (caps, tees, mugs… mostly just adorned by me so far).

20 years on and we're still keeping it fresh with the latest and greatest house music on the scene #housemusicalldaylong

Other highlights from Q2 #

What's next in Q3? #

Here's some of my own goals I'll be working through the Summer months to keep me accountable and maybe get some help or ideas from anyone following along: